pharmaceutical marketing

DTC vs. DTP: Regulatory Uncertainty & Access Challenges Drive New Go-to-Market Models (2025 Update)

1 month ago talkbio0Tagged Access, Aortic Valve Insufficiency, Artificial Intelligence, Diphtheria-Tetanus-Pertussis Vaccine, Direct-to-Consumer, direct-to-patient, Ditiocarb, DTP, formulary restrictions, go-to-market models, OOP costs, pharmaceutical marketing, regulatory uncertainty, Rx abandonment, Telemedicine, United States Food and Drug Administration

DTC (Direct-to-Consumer); DTP (Direct-to-Patient); regulatory uncertainty; access challenges; pharmaceutical marketing; go-to-market models; FDA; Rx abandonment; formulary restrictions; OOP costs; telehealth; AI in marketing

Organon Launches ‘Romantasy’-Inspired Nexplanon Ad Campaign

4 months ago talkbio0Tagged ad campaign, Contraceptive Implant, Contraceptive methods, fantasy-romance, Nexplanon, Organon, pharmaceutical marketing, romantasy ', women 's health

Organon; Nexplanon; romantasy; ad campaign; birth control; pharmaceutical marketing; women’s health; fantasy-romance; contraceptive implant

GLP-1 Weight Loss Drugs Make Super Bowl Advertising Debut Amid Shifting Health Marketing Landscape

7 months ago talkbio0Tagged Epidemic, Glucagon-Like Peptide 1, Health care facility, Hims & Hers, Obesity, pharmaceutical marketing, Super Bowl ads, Weight-Loss Agents

GLP-1, Super Bowl ads, Hims & Hers, weight loss drugs, pharmaceutical marketing, healthcare advertising, obesity epidemic

FDA Criticizes Brittany Mahomes’ Paid Instagram Post for Kaléo’s Auvi-Q

1 year ago talkbio0Tagged Advertisements, ANOS1 gene, Auvi-Q, Brittany Mahomes, pharmaceutical marketing, Social Media, United States Food and Drug Administration

FDA, Brittany Mahomes, Kaléo, Auvi-Q, misleading advertisement, social media regulation, pharmaceutical marketing