Oura Health’s Healthcare Ambitions Materialize with $11 Billion Valuation and Expansion Plans

Oura Health has achieved a valuation of approximately $11 billion following a $900 million Series E funding round led by Fidelity, with participation from ICONIQ, Whale Rock, and Atreides1 3 4 6 7.

The company has sold over 5.5 million Oura Rings—more than half in the past year—representing rapid market growth1 4 6 8.

Oura is projected to exceed $1 billion in annual sales in 2025, doubling its $500 million revenue from 2024, and expects to surpass $1.5 billion by 20261 3 4 5 8.

Oura plans to use the new capital to scale production, invest in artificial intelligence (AI) and product development, expand globally, and develop new preventive health and personalized healthcare features1 4 7.

The company aims to move beyond wearables by expanding into broader preventive and personalized health services, underscoring its ambition to play a significant role in digital healthcare4 6 7.

Oura holds over 80% of the global smart ring market, significantly ahead of its competitors according to IDC market research4.

The company has established partnerships with major sports organizations and the U.S. military, reinforcing its credibility in health monitoring and performance tracking3.

Oura secured a $250 million credit line with major banks and appointed David Shuman as Chair of the Board to help guide its next phase of expansion1 4.