Pharma Ads Make Waves at Super Bowl 2025: Pfizer Wins Hearts, Hims & Hers Drives Engagement
Pfizer's Super Bowl ad featured a young boy fighting cancer, set to LL Cool J's "Knock You Out"15.
The Pfizer ad scored high on likeability, generating intense positive emotional responses from 52.3% of viewers3.
Hims & Hers' ad focused on America's obesity crisis and advocated for greater access to weight loss drugs5.
The Hims & Hers ad was more polarizing but drove high engagement, with 47% of viewers indicating they'd consider the brand9.
Pharmaceutical companies made a significant presence in Super Bowl advertising, marking a new trend5.
Novartis also aired its first Super Bowl ad, focusing on breast cancer awareness5.
The pharma ads generated mixed reactions, with some praising their creativity and others criticizing the high costs of medications5.
Pfizer's ad ranked 5th in DAIVID's list of Top 10 Most Emotionally Engaging Super Bowl 2025 ads3.
The Hims & Hers ad ranked in the 98th percentile for grabbing attention and conveying change9.
The increased presence of pharma ads in the Super Bowl reflects a growing trend since Pfizer's debut in the previous year5.
Sources:
1. https://www.justjared.com/2025/02/09/pfizer-super-bowl-commercial-2025-young-boy-fights-cancer-in-touching-new-ad/
3. https://searchengineland.com/super-bowl-2025-top-ads-451744
5. https://www.adweek.com/brand-marketing/pharma-makes-its-mark-on-the-super-bowl-but-not-without-controversy/
9. https://www.ispot.tv/hub/driving-intent-in-super-bowl-lix-key-kpis-for-hims-amp-hers/