Medical Devices Outshine Rx Drugs at Cannes Lions, Highlighting Shift in Customer Focus

1. Shift in Focus: The Cannes Lions International Festival of Creativity has seen a shift in focus towards medical devices, which have trumped Rx drugs in recent awards.
2. Jury President's Insights: The Jury President noted that the rise of the customer is crucial, indicating a significant change in the industry's approach.
3. Award Winners: The Lions Health Grand Prix for Good was awarded to "Child Wedding Cards" by UN Women and Impact BBDO, while "Magnetic Stories" by Siemens Healthineers and Area 23 won the Cannes Grand Prix for Brand Experience and Activation.
4. Industry Representation: The Cannes Lions Jury includes global experts from diverse disciplines, representing 54 markets, including new additions like Armenia, Ghana, Pakistan, and Panama.