EMD Serono Joins TrumpRx in Affordability Push; Roche Launches DTC Program
EMD Serono has announced an agreement with the Trump administration to expand access to its IVF therapies for over 10 million American women struggling with fertility issues12.
As part of the deal, EMD Serono will offer Direct-to-Consumer (DTC) sales of its full IVF product portfolio at substantially reduced prices to eligible patients with prescriptions. When all three core therapies (Gonal-f, Ovidrel, Cetrotide) are used in a typical IVF cycle, patients can save up to 84% off list prices12.
EMD Serono will participate in TrumpRx.gov, a new direct purchasing platform set to launch in January 2026. The initiative aligns with a White House Executive Order focused on increasing affordable access to IVF12.
The agreement with the U.S. Secretary of Commerce also excludes EMD Serono's pharmaceutical products and ingredients from Section 232 tariffs, on the condition of future U.S. manufacturing and research investment12.
EMD Serono plans to file its drug Pergoveris under the FDA Commissioner's National Priority Voucher (CNPV) program to expedite review and potentially fast-track patient access12.
Additional pharmacy partners, such as Evernorth (Cigna) and CVS Specialty Pharmacy, will help further broaden affordable access to these fertility treatments as part of the TrumpRx Fertility program38.
President Trump and administration officials publicly announced and celebrated the agreement at a White House Fertility event, highlighting the voluntary compliance by EMD Serono with government affordability requests12.
Sources:
1. https://www.emdserono.com/us-en/company/news/press-releases/agreement-with-u-s-government-to-expand-access-to-ivf-therapies-16-10-2025.html
2. https://www.businesswire.com/news/home/20251016665136/en/EMD-Serono-Announces-Unprecedented-Agreement-with-U.S.-Government-to-Expand-Access-to-IVF-Therapies
3. https://newsroom.thecignagroup.com/the-cigna-group-specialized-fertility-pharmacies-named-as-trump-rx-pharmacy-partner
8. https://www.cvshealth.com/news/womens-health-care/cvs-health-helps-improve-access-to-more-affordable-fertility-treatments.html