Genentech Names Zoë Harris Lazarre as New Chief Marketing Officer as Erica Taylor Moves to Roche Role
Genentech has appointed Zoë Harris Lazarre as its new Chief Marketing Officer, effective mid-October 2025, succeeding Erica Taylor5.
Erica Taylor was Genentech’s first Chief Marketing Officer, leading the company’s full commercial portfolio and bringing experience from her previous roles at Roche and Gilead1234.
Before her appointment at Genentech, Erica Taylor was the Global Head of Oncology Strategy at Roche, and had also served as Executive Director of COVID-19 Marketing at Gilead Sciences1234.
Taylor led the U.S. commercial launch of remdesivir during the COVID-19 pandemic and previously spent over a decade at Genentech in several marketing and strategy positions234.
During her tenure, Taylor focused on embedding innovative marketing capabilities and digital transformation, aiming for a world-class marketing organization4.
Ozgun Demir was also recently hired as Genentech's first head of digital marketing as part of a broader revamp of the company’s marketing leadership4.
Genentech’s marketing leadership changes are part of the company’s ongoing efforts to enhance engagement with both patients and healthcare professionals and improve access to product information4.
Sources:
1. https://www.fiercepharmaweek.com/event/contact/erica-taylor-phd
2. https://www.fiercepharma.com/marketing/roches-genentech-hires-gilead-novartis-alums-brand-new-marketing-roles
3. https://www.bio.org/events/bio-international-convention/speakers/1980949
4. https://www.mmm-online.com/home/channel/genentech-makes-a-flurry-of-marketing-leadership-hires/