AI, Media and the Evolution of Omnichannel in Healthcare Marketing — Ray Rosti on Episode 3 of The Next Marketing with HJ
Episode:
Season 2, Episode 3 of The Next Marketing with HJ features Ray Rosti, President at Klick Media, in conversation with Harshit Jain, Founder and Global CEO of Doceree42.
Theme:
The discussion explores how AI can connect content, data, and omnichannel to advance healthcare and pharma marketing effectiveness43.
Focus areas:
The episode highlights moving from traditional marketing frameworks to innovative, data‑powered models serving real‑time HCP and patient needs5.
AI’s role:
Emphasis on using AI to unify fragmented data, inform content strategy, and orchestrate omnichannel journeys across media touchpoints42.
Measurement:
Attention on rigorous measurement frameworks to tie omnichannel activity to outcomes and ROI in compliant, privacy‑safe ways2.
Media evolution:
Conversation covers how media planning and optimization are changing with AI-driven targeting and creative/content adaptation in healthcare contexts2.
Compliance and privacy:
The episode underscores the importance of working within healthcare regulations while leveraging first‑party and consented data for personalization2.
Release timing:
The episode launched August 11, 2025, as part of Season 2 of the series on Doceree’s channels43.
Series context:
The Next Marketing with HJ is a Doceree series featuring leaders on modern marketing topics; Season 2 includes this AI‑and‑omnichannel deep dive with Ray Rosti13.
Sources:
1. https://www.youtube.com/playlist?list=PL61HQ2cB0jqGjE7HG7iOCwvAFGh6onZQS
2. https://www.fiercepharma.com/sponsored/ai-media-and-evolution-omnichannel-healthcare-marketing-ray-rosti-episode-3-next
3. https://www.youtube.com/playlist?list=PL61HQ2cB0jqEJRqz8jpkQYRUuC1xFsSiG