CDC Launches ‘Free Mind’ Campaign Targeting Teen Substance Use and Mental Health

The CDC launched the national 'Free Mind' campaign in August 2025, targeting youth aged 12-17 and their caregivers to address substance use and mental health challenges.15

The campaign provides resources, fact sheets, interactive media, and strategies for recognizing links between substance use and mental health issues among teens.35

'Free Mind' was developed with input from youth, aiming to educate on risk factors, foster open conversations, and promote healthy coping strategies.13

More than 80,000 Americans died from drug overdoses in 2024, with 75% of youth overdose deaths linked to illegally made fentanyl.15

Teen mental health is worsening, with 40% of high schoolers reporting withdrawal from regular activities due to sadness or hopelessness, and one in five students seriously considering suicide in 2023.15

Campaign materials emphasize that substance use can intensify anxiety, sadness, anger, and depression, and highlight the dangers of non-prescribed medication misuse.5

The initiative coincides with the back-to-school season to maximize engagement with teens and caregivers.15

Sources:

1. https://www.kiro7.com/news/cdc-launches-campaign-address-youth-mental-health-struggles-substance-abuse/P4EHQYK5BREVRMK52NLIUSVOKU/

3. https://www.nphic.org/news/news-highlights/2414-new-cdc-campaign-free-mind-tackles-youth-mental-health-and-substance-use

5. https://abcnews.go.com/Health/cdc-launches-new-national-campaign-tackle-mental-health/story?id=124387366