Organon Launches ‘Romantasy’-Inspired Nexplanon Ad Campaign
Organon has released a new advertising campaign for its Nexplanon birth control implant that taps into the 'romantasy' craze—a blend of fantasy and romance genres currently popular in literature and media12.
The campaign's commercial features a heroine named Elara, depicted in a fantasy setting, who assures her star-crossed lover that they can safely consummate their relationship thanks to Nexplanon's pregnancy prevention1.
The ad blends steamy, fantastical visuals with clear product messaging, concluding with a claim that Nexplanon is 'over 99% effective, no matter the fantasy'1.
The launch of this campaign coincides with double-digit year-over-year growth for Nexplanon in early 2025, signaling the product's increasing market success14.
Nexplanon is a hormone-releasing birth control implant placed in the arm, effective for up to three years5.
Sources:
1. https://www.fiercepharma.com/marketing/organon-taps-romantasy-craze-new-nexplanon-ad
2. https://www.fiercepharma.com/marketing
4. https://www.organon.com/esg/news/organon-reports-results-for-the-first-quarter-ended-march-31-2025/