ViiV Healthcare’s Multifaceted Approach to Combating HIV in Black Communities
ViiV Healthcare launched the Risk to Reasons initiative, the largest philanthropic investment in the U.S. dedicated to HIV prevention for Black women6. This $8 million grant program supports 17 community organizations focused on HIV care and prevention for Black women2.
The Risk to Reasons initiative aims to reframe HIV prevention messaging from risk-based to reason-based, developing new messages, messengers, and methods to increase awareness and action around HIV prevention for Black women3.
ViiV Healthcare's Positive Action for Women (PAFW) initiative has invested $4.5 million since 2017 in community-led initiatives to break down stigma and isolation for women of color living with HIV1.
The company is addressing HIV disparities in the South through its Positive Action Southern Initiative, which has granted over $9 million to 51 organizations across 13 Southern states4.
ViiV Healthcare launched the accelerate initiative in 2015, focusing on closing gaps in prevention, treatment, and care for Black gay, bisexual, and other men who have sex with men5.
The company is engaging with Historically Black Colleges and Universities (HBCUs) to address rising HIV rates among young Black adults, sponsoring events and providing education during campus activities like homecoming7.
ViiV Healthcare is running public awareness campaigns, such as "Me in You, You in Me," to normalize HIV prevention and boost awareness among disproportionately affected communities, including gay and bisexual men and the transgender community8.
The company is committed to community engagement, working closely with affected populations to ensure their research and interventions meet the diverse needs of communities most impacted by HIV10.
Sources:
1. https://viivhealthcare.com/en-us/supporting-the-hiv-community/positive-action/women-living-with-hiv/
2. https://viivhealthcare.com/en-us/ending-hiv/our-community/viiv-risk-to-reasons-grants-our-love-letter-to-black-women/
3. https://viivhealthcare.com/content/dam/cf-viiv/viivhealthcare/en_US/pdf/from-risk-to-reasons-reframing-hiv-prevention-and-care-for-black-women-spreads.pdf
4. https://www.gmhc.org/viiv-community-initiatives/
5. https://viivhealthcare.com/en-us/supporting-the-hiv-community/accelerate-initiative/
6. https://viivhealthcare.com/en-us/media-center/news/press-releases/2022/october/viiv-healthcare-announces-recipients-of-largest-philanthropic-fund-in-the-us-dedicated-to-hiv-prevention-for-black-women/
7. https://www.si.com/college/hbcu/viiv-healthcare-teams-up-with-hbcu-at-homecoming-for-hiv-prevention
8. https://www.fiercepharma.com/marketing/viiv-healthcare-launches-new-me-you-you-me-hiv-prevention-campaign-celebrity-backing