Breaking the Silence: Endo’s “I Got Somebody” Campaign Encourages Men to Seek Help for Peyronie’s Disease
Campaign Objective:
Endo's "I Got Somebody" campaign aims to empower men with Peyronie's disease (PD) to overcome embarrassment and seek medical help by connecting with trusted healthcare providers14.
Prevalence:
Peyronie's disease affects approximately 1 in 10 men in the U.S., but diagnosis rates are low due to the stigma associated with the condition14.
Emotional Impact:
PD can lead to anxiety, depression, and problems in romantic relationships due to the physical and emotional toll of the condition5.
Treatment Delay:
Endo's research indicates that the journey to treatment for men with PD often takes years, with feelings of embarrassment, fear of treatments, and a 'wait and see' mindset contributing to delays24.
Campaign Strategy:
The campaign uses relatable scenarios to highlight the importance of seeking expert advice, encouraging men to break the cycle of silence and advocate for their health14.
Media Outreach:
The campaign will run on TV, online, and social media channels, as well as through materials in doctors' offices, directing viewers to GoGetSomebody.com to find a urology specialist4.
Sources:
1. https://www.endo.com/newsroom/stories/i-got-somebody-new-peyronie-s-disease-campaign-empowers-patients-to-connect-with-trusted-healthcare-providers/
2. https://www.fiercepharma.com/marketing/endo-launches-new-dtc-campaign-set-men-straight-peyronies-disease
4. https://www.prnewswire.com/news-releases/endo-launches-new-peyronies-disease-campaign-i-got-somebody-302348736.html
5. https://www.urophoenix.com/2024/03/01/building-awareness-the-impact-of-peyronies-disease-on-mens-health/