AOA’s ‘Eye Deserve More’ Campaign Highlights the Unmatched Capabilities of the Human Eye

Campaign Overview:
The American Optometric Association (AOA) has launched "The Eye," an educational tool that is part of the "Eye Deserve More" campaign, emphasizing the importance of comprehensive, in-person eye care.

The Eye Prototype:
The Eye is a conceptual prototype designed to draw parallels between current technology and the advanced capabilities of the human eye, highlighting its ability to process billions of pathways, recognize familiar images, and detect over 270 health conditions.

Digital Eye Strain:
The campaign addresses the growing concern of digital eye strain due to excessive screen time, emphasizing the need for regular, comprehensive eye exams to prevent vision loss and enhance overall well-being.

Public Engagement:
AOA hosted a multi-day pop-up event in New York City to launch The Eye, offering an immersive and interactive experience to help visitors understand the remarkable technology of the human eye.

AOA's Mission:
The Eye Deserve More campaign aims to foster awareness of the importance of eye health and vision care, advocating for comprehensive eye examinations with AOA doctors of optometry for all Americans.