PhRMA Intensifies Pricing Criticism, Targets Shared Ownership of Insurers and PBMs in New Ad

- PhRMA has released a new ad targeting the shared ownership of insurers and pharmacy benefit managers (PBMs), accusing them of driving up drug prices.
- This ad is part of PhRMA's ongoing campaign to shift the focus from drug manufacturers to PBMs and insurers in the debate over high prescription drug prices.
- The ad highlights how PBMs and insurers profit from controlling access to medicines and influencing prescription filling locations.
- PhRMA's efforts come amid growing scrutiny of PBMs and their role in the high cost of prescription drugs in the US.
- The ad campaign is seen as a response to criticisms of drug prices and an attempt to redirect the blame to other players in the pharmaceutical supply chain.