Top 10 Pharmaceutical Drug Ad Spenders: A Review of the Latest Rankings

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1. AbbVie Regains Top Spot: AbbVie's Skyrizi regained the top spot in pharma TV ad spending in May 2024, with an estimated $31.2 million spent on ads.
2. Rexulti Secures Second Place: Rexulti, an atypical antipsychotic, secured second place with an estimated $29.8 million spent on ads in May 2024.
3. Dupixent Ranks Third: Dupixent, a megablockbuster immunology drug, ranked third with an estimated $28.1 million spent on ads in May 2024.
4. Total Ad Spend: Total spending for May 2024 hit $191.9 million, mostly flat compared to the $191.4 million spent in April 2024.
5. Annual Rankings: AbbVie topped the annual rankings for 2023, with significant spending on ads for Skyrizi and Rinvoq.
6. Dupixent Led in 2022: In 2022, Dupixent led the rankings of largest advertising spenders among prescription drug brands in the United States.

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