Unlocking Direct-to-Consumer (DTC) Adoption: Leveraging Telehealth Programs for Enhanced Healthcare Access” ###

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1. DTC Digital Health: DTC digital health companies are driving telehealth adoption by offering various telemedicine services, including virtual consultations and remote monitoring.
2. Telehealth Landscape: The telehealth landscape is undergoing significant changes, with major players like Walmart shutting down their virtual care services.
3. Telehealth Programs: Consumer health and pharma leaders are utilizing virtual care platforms and clinical networks to increase DTC adoption and improve healthcare access.
4. Impact on Healthcare Consumption: DTC telemedicine consultations have been shown to increase healthcare consumption, particularly in the short term, with users adapting to more convenient and accessible healthcare services.
5. Policy Implications: The increased consumption highlights the need to investigate which diagnoses and treatments are best suited for DTC telemedicine, and to review and harmonize reimbursement models for both DTC and traditional primary healthcare.