CSL Vifor Proposes Corrective Campaign to Resolve EU Antitrust Probe

1. CSL Vifor is proposing a comprehensive and multi-channel communication campaign to address a two-year-old EU antitrust probe.
2. The company aims to resolve the alleged anti-competitive behavior by launching this corrective campaign.
3. The European Commission is seeking feedback on the commitments offered by Vifor Pharma to fix the alleged disparagement of rivals.
4. The proposed marketing campaign is an attempt by CSL Vifor to avoid antitrust penalties.
5. The news about CSL Vifor's proposal to launch a corrective campaign was reported on April 19, 2024.