AbbVie's Skyrizi retakes edge in pharma's July ad spending league. Skyrizi topped the list as the biggest pharma drug ad spender in July, with an estimated national TV ad spend of $23.2 million. Overall spending on TV drug ads fell sharply in July to $126.3 million from $163.2 million in June, marked by significant declines compared to earlier in the year. Skyrizi's dominance is part of a broader trend where AbbVie continues to lead the annual TV drug ad spending rankings, with Skyrizi as the top brand for the third consecutive year. Sources: AbbVie's Skyrizi, Rinvoq retake the top TV drug ad spenders' crown as top climber Rexulti continues strong run Skyrizi Tops July's Pharma Rankings — and What It Means for ... AbbVie's Skyrizi stays king of the drug ad spenders as total spending plummets July's Top Rx Brands by TV Ad Spend - The Measure TV drug ad spending plummeted in July, while AbbVie's Skyrizi regained ... Skyrizi soars to...
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