Talk Bio

AbbVie's Skyrizi retakes edge in pharma's July ad spending league. Skyrizi topped the list as the biggest pharma drug ad spender in July, with an estimated national TV ad spend of $23.2 million. Overall spending on TV drug ads fell sharply in July to $126.3 million from $163.2 million in June, marked by significant declines compared to earlier in the year. Skyrizi's dominance is part of a broader trend where AbbVie continues to lead the annual TV drug ad spending rankings, with Skyrizi as the top brand for the third consecutive year. Sources: AbbVie's Skyrizi, Rinvoq retake the top TV drug ad spenders' crown as top climber Rexulti continues strong run Skyrizi Tops July's Pharma Rankings — and What It Means for ... AbbVie's Skyrizi stays king of the drug ad spenders as total spending plummets July's Top Rx Brands by TV Ad Spend - The Measure TV drug ad spending plummeted in July, while AbbVie's Skyrizi regained ... Skyrizi soars to...